SW Florida Healthy Chocolate One of the oft-perpetuated myths about Punta Gorda MLM marketing companies (by insiders and outsiders alike) is that it is only wise to join companies that are in the pre-launch phase. You have probably seen pitches similar to the following:

‘New SW Florida MLM Ground Floor Opportunity – Join Today!’

Let’s think about this logic for a moment; Does it mean that members who sign up in three months will a have a lower earning potential? Does it imply that the Port Charlotte direct marketing company won’t be viable next year?

Both of these may have some truth in them. The failure rate for some direct marketing companies can be high. Keep in mind that some risky Punta Gorda health and wellness MLMs start with next to nothing in assets and must use the entrance fees from their first line of members to fund the company. If they don’t generate enough first-line members, they fail before they even get going. And take your money with them.

Let’s look at XO. The North Port weight-loss chocolate members who joined the first year and worked steadily have built a profitable business. However, like other well-managed companies that deliver a revolutionary product at a reasonable price, XO has increased in value since it’s inception over six years ago. XO has proven its viability and continues to offer a sound financial opportunity for Punta Gorda entrepreneurs.

XO’s business plan is built on their category-creating product; antioxidant chocolate, not the ability to attract members. That is an important distinction in the Direct Marketing/MLM scam world.

I am Lynette Henk, a very happy XO dark chocolate member in Punta Gorda who has been sharing the good news about XO since May, 2010. I would love to tell you more about XO’s SW Florida home-based business opportunity. I can be reached at 941-216-5727.